Case Study: NatWest Group
28/02/2026
RBS approached Eli in 2016 to help them design and deliver a new preboarding experience for their emerging talent, focusing initially on their graduate pre-boarding experience. Now, Eli manages pre-boarding and onboarding for all NatWest Group emerging talent, as well as delivering work experience programmes for NatWest Group & RBS students and NEETS across the UK.
“With Eli, we offer a structured, personalised, and engaging journey that sets our new joiners up for success before they even walk through the door. Personalisation at scale is easy and our decade-long partnership is testament to how Eli evolves, innovates and stays relevant." - NatWest Group
NatWest Group’s onboarding focuses on supporting emerging talent in three core areas. First, Eli helps new hires get under the skin of the bank. Helping them understand its values, purpose and culture, as well as building knowledge about how they do business, no matter what their background.
Next, a great deal of support, learning and guidance helps new hires make the tricky transition from student to work life, preparing them for work, improving soft-skills and ensuring they’re prepared for their induction and the first few months at work.
But, most importantly, Eli is used to create a real sense of community. Giving grads, interns, students and apprentices numerous ways to connect with their peers, recruiters, managers, buddies and other key stakeholders.
Eli accomplishes this through a mix of rich content, events, virtual calls, social walls, instant messaging, employee generated videos, 360* tours and a tailored onboarding journey and checklist, that guides talent through the perfect onboarding experience. Eli even tracks their wellbeing, alerting their line manager if they’re feeling down.
This approach keeps reneges on offers well below the industry benchmark, this year Eli supporting a 5% reduction to grad reneges which delivered a cost avoidance estimated at £73,692. Conversions from interns to graduates has hit 88% for the last two years, creating a highly sustainable pipeline that reduces NWG's cost per hire.
Their experience naturally adapts and evolves every year, Eli & NWG working together with current grads to deliver the very best experience possible. Not surprising then that, we've picked up a CIPD Award for Employee Engagement, plus a number of other industry awards for onboarding and, even, video content.
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